We’re thrilled to announce that HUM has officially launched in the Greater Boise Area! Starting with our signature Private Rides as phase one, we’re bringing a fresh approach to rideshare that empowers drivers and creates a personal, connected experience for riders. Boise marks our first expansion outside of Arizona, and we couldn’t be more excited to bring HUM’s driver-first model to this vibrant community.
Why Boise?
When we looked at where to bring HUM next, Boise stood out as a place where our Private Rides model could make a real impact. Like in Phoenix, we see incredible potential for drivers to earn more by building their own clientele and establishing direct relationships with riders. Boise’s community value of “one city, one team - for the greatest good.” aligns perfectly with HUM’s mission to create a rideshare model that’s fair, sustainable, and locally focused.
In our first year in Phoenix, we saw tremendous growth–drivers increased from 80 to 400, and riders grew from 3,300 to over 15,000. Key drivers achieved earnings leaps from $800 to over $5,000 per month, with some even earning more than $80 per ride (though our average fare payout remains around $24). With this track record, we’re excited to see similar success stories unfold in here.
Here’s How Private Rides Change the Game for Boise Drivers
In Boise, we’re launching with Private Rides as our foundation. This phase gives drivers full access to HUM’s unique Private Rides feature, with commercial insurance coverage included. Here’s what that means for Boise drivers:
- Build a Personal Book of Business: Private Rides allows you to create your own client list, turning every ride into a long-term opportunity. This isn’t about just driving; it’s about establishing relationships with riders who value a personalized experience.
- Keep 100% of Your Fare: With HUM, you’re not losing up to half of your fare to platform commissions, as you might on other apps. Your time is valuable, and this means more money staying with you.
- Commercial Insurance Coverage: HUM has you covered with a comprehensive commercial insurance policy that’s included at no extra cost. You can drive with confidence, knowing that both you and your riders are covered from point A to point B.
Why Boise Riders Will Love HUM’s Private Rides
For Boise riders, HUM’s Private Rides offer a one-of-a-kind rideshare experience that’s safe, affordable, and reliable:
- Consistent Drivers You Know and Trust: Private Rides give you the chance to build relationships with your favorite drivers, bringing a sense of security and familiarity to each ride. Knowing your driver isn’t just a benefit; it’s a game changer.
- Fair, Predictable Pricing: At HUM, we believe in transparency. Our rides have flat-rate Anytime Fares, which means no surprise surges–ever. Whether you’re heading across town or to the airport, you’ll know what to expect, with fares that are always fair.
- Support Local: When you choose HUM, your hard-earned dollars stay within the community. Our driver-first model ensures that drivers keep 100% of their earnings, fueling the local economy and supporting people dedicated to providing top-notch service.
Long-Term Vision for Boise
As HUM grows in Boise, our vision is to support a thriving driver community, offering greater income potential and flexibility. In Phoenix, drivers using HUM’s Private Rides have earned more than $5,000/mo by building loyal rider bases. While we don’t make income guarantees, these success stories highlight the power of HUM’s model and its potential to transform the rideshare experience for Boise drivers and riders alike.
We’re also looking forward to introducing local partnerships, like we have in Arizona with the Arizona Food Bank Network, and our national relationship with Firestone, which offers HUM drivers and riders exclusive benefits and support. These partnerships are just the beginning; as we grow, Boise can expect more opportunities and connections with local businesses to make the HUM experience even more valuable.
Join the Movement in Boise!
Whether you’re a driver ready to take control of your rideshare business or a rider seeking a trusted, predictable alternative, HUM is here to offer a better way forward. Download the HUM Driver or Rider app today and discover the difference that Private Rides can make.
Join us in bringing this new chapter of rideshare and transportation to Boise!
Sincerely,
Chris Kolb
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